Hi there! We’re thrilled you want to know more about Keune Haircosmetics. We’ve been making high quality hair products for professional stylists since 1922,
but we’re more than just a supplier. Partner with us and you’ll automatically join our global family. As a family-owned company, we do business with a personal touch. We genuinely care about you, your salon and the person in your chair.

Start request form by clicking below!

Play Video

Are you looking to add to your color or retail offerings? Want to experience our professionally crafted products first hand?

Nothing is more fulfilling than a client leaving the salon feeling beautiful and satisfied. Keune Color gives you countless ways to create such magical moments. Thanks to our gentle formulas, Keune color delivers performance without compromising the quality of your client's hair. Added ingredients like silk proteins protect the scalp so you can paint to your heart's content. Keune's five professional color lines allow you to create hair masterpieces your clients will love time and time again.

So Pure Natural Balance Color is created with certified organice argan oil and phytokeratin. Our ammonia-free lifting powder offers superior lightening capabilities up to six levels on natural hair. So Pure's ammonia-free high liftt color has a coconut-derived base that protects the scalp from staining while providing a creamy, pearlescent texture.

When it comes to blondes, It's not a 'one-size-fits-all' category. Keune's Ultimate Blonde series features traditional lightening powders, cream and oi based lighteners, toners, glazes, and a neutralizing spray. If you're interested in a natural product line, consider our So Pure lifting powder and high lift color options. They offer superior lightening with gentle, natural ingredients.

Keune's specialty products allow you to push the evnelope when lightening and coloring your client's hair while protecting the hair and scalp.

Complete your client's Keune experience with some of our hair care and styling products. For the best foundation, Keune's Care products nourish the scalp to promote healthy hair. When it comes to styling, find your perfect prep, shape and finish products from our Style line. With 1922 by J.M. Keune, you'll find a tightly edited collection of timeless men's grooming staples. Enriched with plant extracts and essentials oils, So Pure Natural Balance has been thoughtfully formulated to make hair loo good - and people feel great, too. And if you reallt want to mix things up, Blend is top-shelf mixology for hair that's going places.


Keune Educations's mission is to empower salon professionals across the globe to advance their craft and cultivate thriving, lifelong careers through quality education. Our North American education team provides compelling hair color, design and finishing training for stylists at every level. Visit the Keune Education website for easy to accesss, on-demand, digital education at your fingertips.

Available under the Digital Education tab, this videos library is comprised of webinars, Facebook Live education sessions, product information videos and more! Check out the featured videos at the top or scroll down to search by category.

Warning: Undefined array key "icon" in /var/www/vhosts/ on line 695

Warning: Undefined array key "icon" in /var/www/vhosts/ on line 708

New content is added regularly, so visit

KEUNEEDUCATION.COM often to see what's new.



In 2017, we began using recycled plastic to replace virgin plastic. By 2025, we'll cut our virgin plastic use in half by using more recycled and bio-based plastics, reducing the amount of plastics in our packaging, and making more packaging reusable and refillable. We also cut the amount of plastic packaging we use by more than 2,000kg annually - simply by using thinner wrap foil !


Even as our business is growing, we've managed to reduce water waste by 37%, thanks to our local well and a new cleaning system. Additionally, our quad-layered glass "daylight lanes" illuminate our factory and LED lighting saves 62% more energy than regular lighting.


Good Manufacturing Practice (GMP) Resources gives us the seal of approval for meeting quality standards in our production facility.


Our manufacturing plant is entirely powered by solar energy-collected using the 3,682 solar panels on our rooftops. By 2022, our plant in Soest, the Netherlands, will be completely carbon neutral.


We love animals, so we never test ingredients or final products on our furry friends.


Keune sources only the highest qualify ingredients for our products. Our products are formulated and manufactured in house to ensure top quality control, and all products go through rigorous testing before we release them to the market


Our family includes the Keune Group, a team of folks with intellectual disabilities who work in our manufacturing facility. They're an essential part of the Keune family and we wouldn't be the same without them!


To help ensure the future of rain forests, 75% of our palm-oil based ingredients are RSPO quality certified. By the end of 2021, this will increase to 100%. To promote sustainable forestry, 97% of our cardboard and paper packaging in FSC or PEFC certified-which will grow to 100% by 2021.


The Keune Loyalty Club (KLC) is a free-to-join program, designed to reward Keune salons for their brand loyalty. The club has multiple participation levels based upon dollars spent, and is easily tracked through the KLC Salon Portal.

Use your Business Builder Funds for:
  • Keune Foundation
  • Keune Branded Accessories and Tools
  • Developer and Lighteners
  • Back Bar or Stylist Station Products
  • Customizable Salon Collateral
  • Client Sampling
  • Stylist Rewards

To enroll in the Keune Loyalt Club and redeem your rewards, contact your local distributor sales consultant.

We invite you to try our products; we made something just for you ! Fill out the below questionnaire for your chance to secure one of these kits featuring some of our most loved products: